1. Introduction

operates , an online dating and social discovery service for adults aged 18 and over. This Privacy Policy explains what personal data we collect, why we collect it, how long we keep it, and the choices available to you.

By creating an account, browsing the site, uploading profile content, messaging other members, purchasing optional services, or contacting support, you acknowledge that your information will be handled as described in this policy.

2. The information we collect

Information you provide directly

• Name, username, date of birth, gender identity, dating preferences, location, biography, interests, and other profile details.
• Photos, verification selfies, voice notes, videos, status updates, likes, prompts, and other content you upload.
• Messages and communications sent through the platform.
• Support requests, complaints, moderation appeals, or safety reports.
• Payment and billing information if paid features are enabled on your site.

Information collected automatically

• IP address, approximate location, browser type, device identifiers, operating system, and log data.
• Pages visited, searches performed, profile views, clicks, session duration, and feature usage.
• Cookies, local storage data, analytics events, and consent preferences.

Information from trust and safety checks

• Verification outcomes, moderation flags, abuse reports, blocks, hidden matches, and fraud-prevention signals.
• If enabled on the site, background-check or identity-check results supplied by approved third-party providers.

3. How we use your information

• To create and manage your account.
• To show your profile to other eligible members and deliver matches.
• To enable messaging, likes, swipes, verification, events, and other member features.
• To personalise the service and improve search, recommendations, and moderation tools.
• To keep the platform safe, investigate abuse, detect scams, and enforce our rules.
• To process payments, subscriptions, boosts, or other premium features where offered.
• To respond to legal requests, complaints, account enquiries, and data-rights requests.
• To analyse performance, measure marketing, improve user experience, and maintain the service.

4. Our legal bases for processing

Depending on the circumstances, we process personal data because:

• it is necessary to perform our contract with you as a member;
• it is necessary for our legitimate interests, such as platform security, fraud prevention, product improvement, and member support;
• you have given consent, for example for optional marketing or certain cookies; or
• we must comply with a legal obligation.

5. Profile visibility and public information

Your dating profile is intended to be seen by other registered users who meet your visibility and matching settings. Information such as your display name, age range, photos, bio, interests, general location, and profile prompts may therefore be visible to other members.

Please do not include information in your profile that you would not want other users to see, copy, or share. Even where we prohibit misuse, we cannot completely prevent other people from taking screenshots or reproducing information that you choose to make visible.

6. Sensitive and special category data

Some information you choose to share on a dating platform may reveal sensitive personal details. For example, profile text, preferences, photographs, or chat messages may indirectly reveal ethnicity, religion, sexual orientation, disability, or health-related information. You control much of what you choose to add. Please share carefully and only where you are comfortable doing so.

7. Who we share data with

• Other members, where needed for the service to function.
• Hosting, analytics, customer-support, payment, email, verification, moderation, and fraud-prevention providers acting on our behalf.
• Professional advisers, insurers, auditors, or acquirers where reasonably necessary.
• Police, regulators, courts, or other authorities where legally required or where necessary to protect users or the public.

We do not sell your personal information in the ordinary sense of selling member lists for unrelated third-party marketing.

8. International transfers

Some of our service providers may process data outside the UK or your home country. Where this happens, we take steps intended to protect your information, such as using providers that offer appropriate contractual safeguards and security measures.

9. Data retention

We keep personal data only for as long as reasonably necessary for the purposes set out in this policy, including account administration, legal compliance, payment records, safety investigations, fraud prevention, and dispute handling.

• Active account data is generally retained while your account remains open.
• Backups and logs may remain for a limited time after deletion.
• Safety, moderation, and fraud records may be retained longer where justified.
• Financial records may be kept as required by tax or accounting law.

10. Security

We use administrative, technical, and organisational measures designed to protect personal data. However, no website, database, or internet transmission is completely secure. You are responsible for keeping your password confidential and for notifying us immediately if you believe your account has been compromised.

11. Your rights

Subject to applicable law, you may have the right to request access to your personal data, correction of inaccurate data, deletion, restriction, objection to certain processing, withdrawal of consent, and data portability.

To exercise any of these rights, email . We may need to verify your identity before processing the request.

12. Marketing communications

We may send account-related emails and service messages that are necessary to run your membership, such as verification emails, password resets, moderation notices, and feature updates. We may also send marketing communications where permitted by law or where you have opted in. You can unsubscribe from non-essential marketing at any time.

13. Blocking, reporting and moderation

When you block, report, mute, or hide another member, we store relevant records to operate those controls, investigate complaints, and protect the community. We may review content, metadata, and account history where necessary to enforce our terms or respond to safety concerns.

14. Third-party links and services

may contain links to third-party websites, social platforms, payment providers, or embedded services. We are not responsible for the privacy practices of those third parties. Please review their policies separately.

15. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page and, where appropriate, notified through the service or by email.

16. Contact us

For privacy enquiries, complaints, or data-rights requests, contact us at .